Ferrero Asia set to launch campaign for Tic Tac

Ferrero Asia is set to launch a television and outdoor campaign for its Tic Tac brand, introducing the product's new lemon mint flavour to Asia. The Leo Burnett-developed spot, airing in Hong Kong only, features a drop of morning dew gliding down a mint leaf, then swirls around a lemon and ultimately turns into Tic Tac Lemon Mint. Tic Tac, which launched its first mint in 1969 and offered it to consumers as small pills positioned as a mint candy discreet enough for any situation, celebrates its 35th anniversary in the market this year.