FedEx launches new India campaign

Global courier company FedEx has launched a print campaign in India using localised Indian content for the first time to coincide with the much-hyped ICC Champions Trophy cricket tournament. <BR><BR> The campaign is the first work from Dentsu Marcom, which recently picked up FedEx's creative and media accounts in India, thought to be worth around US$1.8 million. The print activation will precede television and a series of outdoor ads.

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