SINGAPORE: The recent discovery of the fossil remains of one of the
world's largest crocodiles in North Africa has sparked a major
sponsorship deal between National Geographic and Federal Express.
Marketing activities behind the "SuperCroc" TV series included shipping
a flesh and bone model of the creature - the size of a regular
single-decker city bus - to key Asian markets for below-the-line
promotions, including exhibitions and school trips. The tours tarted in
Sydney and will include Hong Kong, Singapore and Taiwan, Malaysia. "We
have our own airline network in Asia and so we can show that we are just
one of a few organisations able to do what we do best," said Malcolm
Sullivan, FedEx managing director, marketing, China and Mid-Pacific.
