Federal Express signs up for SuperCroc show
<p>SINGAPORE: The recent discovery of the fossil remains of one of the </p><p>world's largest crocodiles in North Africa has sparked a major </p><p>sponsorship deal between National Geographic and Federal Express. </p><p><BR><BR> </p><p>Marketing activities behind the "SuperCroc" TV series included shipping </p><p>a flesh and bone model of the creature - the size of a regular </p><p>single-decker city bus - to key Asian markets for below-the-line </p><p>promotions, including exhibitions and school trips. The tours tarted in </p><p>Sydney and will include Hong Kong, Singapore and Taiwan, Malaysia. "We </p><p>have our own airline network in Asia and so we can show that we are just </p><p>one of a few organisations able to do what we do best," said Malcolm </p><p>Sullivan, FedEx managing director, marketing, China and Mid-Pacific. </p><p><BR><BR> </p>