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Creative Performance League February |
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| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | BBDO | - | - | - | 36.9 |
| 2 | Leo Burnett | Petronas Dagangan, Malaysia | 4.52 | - | 21.8 |
| 3 | Publicis | CMD CreditCards, China; Love & Joy Club, China | 21.6 | - | 21.6 |
| 4 | DDB | Manulife Financial, Taiwan | 17.00 | 1 | 21.4 |
| 5 |
Ogilvy & Mather |
Star Plus, India; World Kitchen, China | 10.65 | - | 17.3 |
| 6 | Grey Group | Sony Cybershot, Shanghai; Honda Brio, Delhi | 9.00 | - | 14.6 |
| 7 |
M&C Saatchi |
IAG Insurance, Australia | 0.20 | - | 12.6 |
| 8 | JWT | Abbott Healthcare, India; Jenny Craig, NZ | 6.51 | 1.10 | 11.9 |
| 9 | Y&R | DTAC 3G, Thailand; California Pizza Kitchen, Philippines | 7.35 | - | 7.4 |
| 10 | McCann Worldgroup | Jollibee Foods Corp (Red Ribbon), Philippines | 2.06 | - | 4.9 |
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Media Performance League February |
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| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | OMD | POM Wonderful, Australia; Danone, Bangladesh | 139.61 | - | 154.4 |
| 2 | ZenithOptimedia | Burger King, Malaysia | 4.30 | 2.37 | 103.6 |
| 3 |
Vizeum |
- | - | - | 89.1 |
| 4 | Mindshare | Unilever, Australia | 45.00 | - | 69.7 |
| 5 | Carat | - | - | 11.20 | 58.8 |
| 6 | PHD | Corporate Express, Australia | 22.50 | 1.00 | 41.1 |
| 7 |
UM |
Ecco, Singapore; Hurom, Korea | 18.65 | - | 27.7 |
| 8 | MPG | Sri Lankan Airlines (Digital), China | 101.85 | 80.00 | 21.9 |
| 9 | Initiative | Nuvanta, Singapore | 3.10 | - | 4.1 |
| 10 | Maxus | Ping An Insurance, China | 3.00 | - | 3.0 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
