FEATURES: Texon introduces 12-sheet, 3D options in HK

<p>Texon Media has introduced two new products for its bus shelter </p><p>network. </p><p><BR><BR> </p><p>The company has developed moveable frames that enlarge the bus shelter's </p><p>standard four-sheet size lightbox to 12-sheet size. </p><p><BR><BR> </p><p>It has also added a second network product by offering stainless steel </p><p>boxes as an option for a dominant three-dimensional on-street </p><p>presence. </p><p><BR><BR> </p><p>Texon's director of sales and marketing Adrian Lai said, "The SCMP and </p><p>Tag Heuer 12-sheet campaigns on our bus shelters generated so many </p><p>enquiries that we decided to make 12-sheets a standard product </p><p>offering." </p><p><BR><BR> </p><p>Because it is moveable and easy to assemble and dismantle, the 12-sheet </p><p>lightbox can be set-up in multiple locations overnight, he added. </p><p><BR><BR> </p><p>Regarding the bus shelter stainless steel boxes, Mr Lai said this </p><p>product allows advertisers to put 'dummy' packaging on the street. </p><p><BR><BR> </p><p>"The 'in your face' size and position of the boxes are perfect for </p><p>replicating product packs or giving directions to outlets," he said. </p><p><BR><BR> </p><p>"This effectively gives us a second on-street network well suited for a </p><p>more cost-effective approach for some advertisers to get high impact </p><p>street presence." </p><p><BR><BR> </p>