FEATURES: Texon introduces 12-sheet, 3D options in HK

Texon Media has introduced two new products for its bus shelter network. The company has developed moveable frames that enlarge the bus shelter's standard four-sheet size lightbox to 12-sheet size. It has also added a second network product by offering stainless steel boxes as an option for a dominant three-dimensional on-street presence. Texon's director of sales and marketing Adrian Lai said, "The SCMP and Tag Heuer 12-sheet campaigns on our bus shelters generated so many enquiries that we decided to make 12-sheets a standard product offering." Because it is moveable and easy to assemble and dismantle, the 12-sheet lightbox can be set-up in multiple locations overnight, he added. Regarding the bus shelter stainless steel boxes, Mr Lai said this product allows advertisers to put 'dummy' packaging on the street. "The 'in your face' size and position of the boxes are perfect for replicating product packs or giving directions to outlets," he said. "This effectively gives us a second on-street network well suited for a more cost-effective approach for some advertisers to get high impact street presence."

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