Texon Media has introduced two new products for its bus shelter
network.
The company has developed moveable frames that enlarge the bus shelter's
standard four-sheet size lightbox to 12-sheet size.
It has also added a second network product by offering stainless steel
boxes as an option for a dominant three-dimensional on-street
presence.
Texon's director of sales and marketing Adrian Lai said, "The SCMP and
Tag Heuer 12-sheet campaigns on our bus shelters generated so many
enquiries that we decided to make 12-sheets a standard product
offering."
Because it is moveable and easy to assemble and dismantle, the 12-sheet
lightbox can be set-up in multiple locations overnight, he added.
Regarding the bus shelter stainless steel boxes, Mr Lai said this
product allows advertisers to put 'dummy' packaging on the street.
"The 'in your face' size and position of the boxes are perfect for
replicating product packs or giving directions to outlets," he said.
"This effectively gives us a second on-street network well suited for a
more cost-effective approach for some advertisers to get high impact
street presence."
