FEATURES: Survey supports 'buses are the best' OA claim

Buses are the most effective form of outdoor advertising in Hong Kong, according to Top Result Promotion general manager Deryk Tang. According to a recent ACNielsen survey, 76 per cent of respondents remembered seeing ads on buses, compared with 62 per cent for MTR posters and 38 per cent for bus stops. Speaking at the Asian Outdoor Advertising Seminar 2000 in Hong Kong, Mr Tang said the result was not surprising because there were a seemingly uncountable number of buses in the territory, which underlined the fact that they represent the main mode of transport for most commuters on a daily basis. Every day, more than four million people use one of the three bus companies - Kowloon Motor Bus, New World First Bus and Citybus, Mr Tang noted The second most popular mode of transport is the underground mass transit railway system, which carried just over two million people a day. Mr Tang also said he believed that because buses could be seen very frequently in most parts of Hong Kong, especially the urban areas, ad agencies and advertisers should consider bus ads as an integral part of the mass media mix.

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