FEATURES: Survey supports 'buses are the best' OA claim

<p>Buses are the most effective form of outdoor advertising in Hong </p><p>Kong, according to Top Result Promotion general manager Deryk Tang. </p><p><BR><BR> </p><p>According to a recent ACNielsen survey, 76 per cent of respondents </p><p>remembered seeing ads on buses, compared with 62 per cent for MTR </p><p>posters and 38 per cent for bus stops. </p><p><BR><BR> </p><p>Speaking at the Asian Outdoor Advertising Seminar 2000 in Hong Kong, Mr </p><p>Tang said the result was not surprising because there were a seemingly </p><p>uncountable number of buses in the territory, which underlined the fact </p><p>that they represent the main mode of transport for most commuters on a </p><p>daily basis. </p><p><BR><BR> </p><p>Every day, more than four million people use one of the three bus </p><p>companies - Kowloon Motor Bus, New World First Bus and Citybus, Mr Tang </p><p>noted </p><p><BR><BR> </p><p>The second most popular mode of transport is the underground mass </p><p>transit railway system, which carried just over two million people a </p><p>day. </p><p><BR><BR> </p><p>Mr Tang also said he believed that because buses could be seen very </p><p>frequently in most parts of Hong Kong, especially the urban areas, ad </p><p>agencies and advertisers should consider bus ads as an integral part of </p><p>the mass media mix. </p><p><BR><BR> </p>