FCB's San Miguel pitch in doubt as creative duo quit

MANILA: FCB has been thrown into turmoil after two top creatives quit the agency in the middle of a pitch against incumbent McCann-Erickson and Saatchi & Saatchi for the San Miguel pale pilsen business - one of the biggest accounts in the country.

The pair are executive creative director Dennis Garcia and CD Nelson Cruz. Another CD, Anlex Basillo, filed his resignation at the same time but was persuaded by the company to stay on.

FBC Manila's chairman and chief executive officer, Jose Manuel Romualdez, said there was no animosity in the parting of ways.

"Dennis has a music recording company that brings him a lot of business. He wants to concentrate on that. Nelson is a close friend of Dennis and is joining him. Anlex asked whether he should also go . We told him he did not have to. He is a candidate for ECD.

"Dennis is a hard act to follow. He has been with us since 1996 (but) he is still going to be our consultant. I know Dennis and have a very high regard for him,

Romualdez said.