Citrus Growers International general manager Jo Jo Poon said: "We appointed MK2 as the agency demonstrated strong passion and showed its commitment, innovation, creative thinking and integrated through-the-line support."
Poon added that this year, initiatives for Sunkist include TV, print and outdoor advertising, targeting consumers and trade. These would be supported by brand promotions, such as concert and movie sponsorships, and in-store display programmes.
Poon added that this year, initiatives for Sunkist include TV, print and outdoor advertising, targeting consumers and trade. These would be supported by brand promotions, such as concert and movie sponsorships, and in-store display programmes.
MK2 managing director Maurice Chan said the agency would develop a new campaign to better help the brand target teenagers and young adults.
A new TV commercial, created by MK2 and supported by below-the-line events to target consumers, will be released soon.