The Hong Kong Housing Society has awarded its Kennedy Town property
launch to FCB following a pitch which involved eight agencies.
The project, which includes both creative and media briefs, aims to
encourage people to purchase the Housing Society's flats despite the
current real estate slump.
FCB Hong Kong managing director Margaret Kennedy said the campaign will
attempt to achieve its goals by highlighting the property's quality in
terms of product, image, lifestyle, location and amenities. An
integrated campaign involving television, print, direct marketing, and
public relations is in the pipeline. If the campaign has a strong
response, the Housing Society will likely award FCB another two
projects, she said.
