Malaysian 4As president Datuk Vincent Lee confirmed the news, and stated that letters had gone out to agencies and TV stations advising them of the new regulations.
The main stipulation for fast food companies is that they must refrain from advertising around programmes where young children constitute 4 per cent of the audience or above.
The main stipulation for fast food companies is that they must refrain from advertising around programmes where young children constitute 4 per cent of the audience or above.
The 4As has been appointed as a watchdog to ensure the regulations as adhered to.
Malaysia's health minister resigned last week after admitting that he was the man in a widely circulated sex video.
Chua instigated a move towards tighter control of fast food advertising in May last year when he suggested that fast food was as unhealthy as alcohol and tobacco in a national newspaper.
