HONG KONG: Fast-food chain Delifrance has launched a print
advertising campaign to market its latest promotion, the HK$9
Value Meal.
Marketing services company Motiv8 is handling the project for Delifrance
at a time when restaurant sales are feeling the pinch of the local
economic slowdown. Delifrance is looking to drive traffic and sales
across all 41 of its Hong Kong stores, said Motiv8's account manager Eva
Wong.
The Value Meal promotion, the first handled by the agency, is
communicated in-store through POP banners and posters in addition to
print ads in the Chinese-language newspapers and magazines. Wong said:
"Through- out these promotions it's important that we generate both
awareness and traffic. In the current economic environment, we know that
value is what customers are really looking for."
