Fast-food chain launches value meal promotion

<p>HONG KONG: Fast-food chain Delifrance has launched a print </p><p>advertising campaign to market its latest promotion, the HK$9 </p><p>Value Meal. </p><p><BR><BR> </p><p>Marketing services company Motiv8 is handling the project for Delifrance </p><p>at a time when restaurant sales are feeling the pinch of the local </p><p>economic slowdown. Delifrance is looking to drive traffic and sales </p><p>across all 41 of its Hong Kong stores, said Motiv8's account manager Eva </p><p>Wong. </p><p><BR><BR> </p><p>The Value Meal promotion, the first handled by the agency, is </p><p>communicated in-store through POP banners and posters in addition to </p><p>print ads in the Chinese-language newspapers and magazines. Wong said: </p><p>"Through- out these promotions it's important that we generate both </p><p>awareness and traffic. In the current economic environment, we know that </p><p>value is what customers are really looking for." </p><p><BR><BR> </p>