With prize money totaling 20 million Taiwanese dollars (US$600,000), the campaign centres around a marketing stunt featuring golden men who appear on subway trains, and a TVC in which everything is transformed to gold.
Credits:
Project
Credits:
Project
Gold Month
Client Far EasTone
Creative agency Ogilvy & Mather, Taiwan
Executive creative director Emian Cheng
Art director Emian Cheng
Copywriter Emian Cheng
Agency producer Phillip Chen
Production house Askafilm
Exposure Television, print, outdoor
Client Far EasTone
Creative agency Ogilvy & Mather, Taiwan
Executive creative director Emian Cheng
Art director Emian Cheng
Copywriter Emian Cheng
Agency producer Phillip Chen
Production house Askafilm
Exposure Television, print, outdoor
