Fallon takes lead on Nike SEA
Nike Southeast Asia (SEA) has ended its four-year retainer with Ogilvy RedCard in favour of a project-based relationship which the agency will share with Fallon Asia. <BR><BR> According to Tinaca Tsai, marketing manager of Nike SEA, Fallon will lead Nike's two-year creative strategy across its SEA markets. "We want to make sure they understand the Nike brand not just from a regional perspective, but from a global one," said Tsai. <BR><BR> Fallon Asia president/CD Calvin Soh (pictured) said: "It's rare to find a client who is enlightened and meticulous in their strategic thinking and yet understands that provocative ideas are what give you an unfair advantage over the competition." <BR><BR> "This move is a planned part of (an) iterative process and we will continue to work closely with (Nike SEA)," said RedCard CEO David Mayo.
