Launched in July last year, the 1,000 square metre execution covered the entire check-in concourse of the Airport Express station, along with several elevator wraps, with the floor map inviting consumers to stand in a specific area, enabling them to read information about different US destinations on the floor. TBWA also picked up 10 awards, including golds in the tactical campaign, poster of the year, poster campaign of the year, and two passenger voted categories. Two individual categories were also added this year, with Alfred Cheng from MEC HK named media planner of the year, and Stan Ho from Publicis HK as creative professional of the year.
Fallon, MEC land top MTR ad prize
Fallon Asia and MEC Hong Kong have won the coveted best use of media gong at the JCDecaux Pearl & Dean MTR Advertising awards for United Airlines' 'America At Your Feet' campaign, while JWT and MindShare's 'Human Potential' Nike campaign took out the creative category.
