Fallon Asia joins forces with Publicis Worldwide

Publicis Groupe agency Fallon Asia is to integrate its Singapore HQ and Hong Kong office with sister agency Publicis Worldwide, in a move that will see Fallon president Calvin Soh take on an additional regional CD role at Publicis. <BR><BR> The "partnership", as it is being dubbed, will see Fallon staff housed at Publicis offices in the two cities, and is driven by the two agencies' joint stewardship of Citibank's global business (Media, 19 May). However, the integration is limited to Fallon's Asian presence. <BR><BR> While Soh (pictured) stated that there would be no staff attrition as a result of the move, he did confirm that Fallon Asia GM Juanita Tom is departing the agency, in a separate development, to return to Hong Kong.