Fairprice selects McCann for new perspective

McCann Erickson's successful win of the S$1.3 million (US$800,000) NTUC Fairprice business will include a fresh look at the supermarket chain's overall brand positioning, according to McCann South and Southeast Asia area director Sorab Mistry. <BR><BR> The agency, which secured the business from incumbent Scoop Adworld following a multi-agency review, has been tasked with creative, while Universal McCann will handle media. "They had to be particularly sure that the agency taking over can handle such an intense workload," said Mistry. "McCann really has the credibility now to go after large business in the Singapore market".