FACING ADVERTISING REALITY: In Asia, celebrity advertising is widespread as consumers tend to take notice of such ads and product recall is likely to be higher, but there are pitfalls. Jo Bowman repor

When the stars of the East shine bright, their adoring public scrambles to bathe in their glow. The cult of the celebrity is so deeply entrenched in Asia that famous faces are hired to advertise everything - from real estate and sports shoes to make-up and instant noodles.