Facebook struck a global advertising alliance with MSN in November last year, a move that was expected to see MSN’s Asia’s sales representatives Pixel Media and Interactive Hub pick up regional contracts for Facebook.
However, MSN and its representatives only handle a small portion of Facebook sales in the region. Instead, the site has opted for a “self service” style sale strategy; companies book ads themselves on a specially design booking platform (www.facebook.com/ads).
However, MSN and its representatives only handle a small portion of Facebook sales in the region. Instead, the site has opted for a “self service” style sale strategy; companies book ads themselves on a specially design booking platform (www.facebook.com/ads).
Jeff Brady, Facebook’s VP, global alliances, told Media: “Asia is very, very important to Facebook. But MSN will be representing only a few Asia-Pacific countries and for IAB [Interactive Advertising Bureau] graphical ads only.”
“We are offering both our self serve ad platform, Facebook Ads, and will continue to manage the site specific sales here from California for the immediate near term, and are not speaking with any sales houses in Asia as to site specific representation.”
