Facebook responds to accusations of reducing reach to monetise "promoted posts"

HONG KONG - Facebook has never kept its tweaking of news feed posts a secret, but since the introduction of its promoted posts option, articles accusing the platform of reducing the reach of unpaid posts in order to enhance Facebook's revenues have gone viral.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features