Facebook increases its appeal to advertisers with Instagram acquisition

The tech world has been abuzz with Facebook’s US$1 billion acquisition of social network photo-sharing mobile app Instagram. Beyond speculation on the added-value Instagram brings to Facebook’s pending IPO, a study by Experian Hitwise shows that, on average, Instagram’s 30 million users are younger than those on Facebook.

by Emily Tan

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now