EZ-Link & MasterCard | EZ For Me | Singapore

EZ-Link, the leader in cashless payment in the public transportation business in Singapore, and MasterCard Worldwide has launched the 'EZ For Me' campaign to highlight the benefits of the new EZ-link cards with credit cards.

by | 10/30/2009

For the first time, MasterCard cardholders will be able to use their cards to reload their ez-link cards via EZ-Reload and EZ-Online.

A website has been set up to allow cardholders to use any of two top-up channels while earning chances to win prizes throughout the yearlong campaign.

The campaign is targeted towards busy executives or individuals who are constantly on the move, EZ-Reload via MasterCard enables automatic top-ups at train turnstiles, bus readers, new generation in-vehicle units or selected retail merchants every time there are insufficient funds in their ez-link cards.