Exclusive: Volvo insiders on creating, and following up on, the 'Epic split'

At first glance, Annika Viberud, director strategic brand and marketing communications for Volvo, and Bjorn Engstrom from Swedish shop Forsman and Bodenfors appear a little guarded. But when the subject turns to the award-winning 'Epic split' video, it quickly becomes clear the two are in their element.

by Byravee Iyer