Ex Grey head backs China global agency

Former Grey China chieftain Viveca Chan is making a return to the industry, teaming up with mainland-based outdoor media group DHA - formerly Dahe Advertising - in a variety of ventures, including an ambitious effort to create a Chinese global communications brand. As part of her new direction, Chan is working with the newly-established WE entity to bring its 10 constituent mainland agencies into global ad agency grouping Worldwide Partners. "My mission is to build Chinese global brands including the first Chinese communications brands," said Chan.