Campbell's business partner is Kim Stockham, previously general manager of public relations consultancy Blackie McDonald Singapore. Stockham left the PR firm in July, while Campbell left Discovery in August.
Campbell said the pair's varied skills would help ensure Elysium offered a more holistic approach indevising brand solutions. "As a client I was looking for ideas but what I often found was that ad agencies can be so one-dimensional ... often it was really just a full-page ad."
Elysium's foundation client is human resources firm Hewitt - a client of Blackie McDonald until Stockham resigned. Elysium is helping Hewitt with media and corporate communications.