Kerr, who founded Text's Singapore office in 1998, before also serving as VP at Text 100 South Asia and North Asia, will report to Edelman Southeast Asia MD Bob Grove, and will focus on both high-end consultancy and business development.
Kerr joins from Caltex New Zealand, where he was brand and public affairs manager, responsible for all areas of marketing communications. "The Edelman opportunity really captured my imagination in terms of the organisation that has been built across Asia and the strength of the senior management team," said Kerr.
Kerr joins from Caltex New Zealand, where he was brand and public affairs manager, responsible for all areas of marketing communications. "The Edelman opportunity really captured my imagination in terms of the organisation that has been built across Asia and the strength of the senior management team," said Kerr.
At Caltex, one of Kerr's key roles was to deploy CSR initiatives as part of Chevron Corporation's global stakeholder engagement programme.
Prior to Caltex, Kerr was GM of Text 100's New York office, where he acted as lead agency counsel for IBM's global product business. "It seemed like a role that could challenge me," said Kerr of his new position. "The main thing for me is I'm really excited to be able to focus back on the needs of clients."
During his time at Text 100, Kerr counseled clients such as Microsoft, Virgin Mobile, SAP and Shell Chemicals.