The Thai edition of Evo hit the shelves last week with a cover price of 100 baht (US$3). The magazine carries a mix of UK and locally-produced content and of 158 pages, 31 were advertising.
Andrew Batt, executive director of Bangkokstation Network, which publishes BusinessWeek Thailand, commented: "Evo is entering what is already a crowded sector, with the home-grown titles competing for readers and advertisers alongside other licensed titles from overseas such as AutoBild, AutoCar and Top Gear."
Andrew Batt, executive director of Bangkokstation Network, which publishes BusinessWeek Thailand, commented: "Evo is entering what is already a crowded sector, with the home-grown titles competing for readers and advertisers alongside other licensed titles from overseas such as AutoBild, AutoCar and Top Gear."
