Speakers included JWT's Tom Doctoroff and Lo Sheung Yan; Zenith's Zoe Tan; Saatchis Pully Chau; Clear Media's Steven Yung; MadeforChina's Byron Constable; Nielsen Media Research's Doris Wong; MindShare's Peter Tan; and Ogilvy's Mickey Chak.
EVENTS: The China Summit - Industry profiles challenges in a new era
Media recently held its first China Summit, attended by more than 110 marketing and advertising executives in Hong Kong. The event examined key issues facing the new China - as the country passed its biggest economic milestone by becoming a member of the World Trade Organisation - and looked at the challenges ahead for the marketing communications industry.