Participants at the Retail Marketing Seminar - sponsored by
Hachette Filipacchi - were given tips on staying ahead by some of the
top marketing communications professionals in Asia.
A wide-ranging list of topics was covered: critical considerations in
branding a city and how they differ from product or service branding;
effective targeting of the rapidly fragmenting youth market in China;
and an indepth examination of e-commerce's prospects in the region.
More than 50 people attended the media-organised seminar, which was held
in Hong Kong earlier this month.
