EVENTS: Retail Marketing Seminar 2001 - Region's top marketers offer retailing tips

<p>Participants at the Retail Marketing Seminar - sponsored by </p><p>Hachette Filipacchi - were given tips on staying ahead by some of the </p><p>top marketing communications professionals in Asia. </p><p><BR><BR> </p><p>A wide-ranging list of topics was covered: critical considerations in </p><p>branding a city and how they differ from product or service branding; </p><p>effective targeting of the rapidly fragmenting youth market in China; </p><p>and an indepth examination of e-commerce's prospects in the region. </p><p><BR><BR> </p><p>More than 50 people attended the media-organised seminar, which was held </p><p>in Hong Kong earlier this month. </p><p><BR><BR> </p>