EVENTS: More focus needed on consumer benefits

<p>Revolution magazine's Technology Marketing Seminar saw a cross-section </p><p>of marketing professionals and the Hong Kong new-media industry gather </p><p>to learn more about marketing through convergence devices. </p><p><BR><BR> </p><p>Speakers at the event talked about the way new technology is changing </p><p>marketing, with sessions about interactive TV and mobile devices. The </p><p>event also covered the marketing of technology products, and how it </p><p>should focus less on technology, and more on what it can do for </p><p>people. </p><p><BR><BR> </p><p>Speakers included Tribal DDB's Jimmy Poon, FantasticOne's Paul France </p><p>and Joe Sweeney of Gartner. </p><p><BR><BR> </p>