EVENTS: Media re-launch party - Media relaunches with HK and S'pore bashes
<p>Media magazine has been relaunched with major celebratory bashes in </p><p>Hong Kong and Singapore, which drew hundreds of top industry </p><p>professionals. </p><p><BR><BR> </p><p>It was the first time in about 10 years that media had undergone a </p><p>redesign, which was aimed at reflecting major changes in the industry - </p><p>the rise of media and interactive agencies as well as through-the-line </p><p>agencies, plus the fact that marketers are tackling an increasingly </p><p>sophisticated Asian consumer. </p><p><BR><BR> </p><p>The re-design was spearheaded by the Haymarket Group - the publisher of </p><p>Campaign in the UK - which purchased the Media Group late last year. </p><p><BR><BR> </p>
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