Media magazine has been relaunched with major celebratory bashes in
Hong Kong and Singapore, which drew hundreds of top industry
professionals.
It was the first time in about 10 years that media had undergone a
redesign, which was aimed at reflecting major changes in the industry -
the rise of media and interactive agencies as well as through-the-line
agencies, plus the fact that marketers are tackling an increasingly
sophisticated Asian consumer.
The re-design was spearheaded by the Haymarket Group - the publisher of
Campaign in the UK - which purchased the Media Group late last year.
