Hundreds of young Chinese creatives spent three days packed in the
Shanghai Convention Centre listening to some of the world's top
creatives offering tips on developing effective and entertaining
ads.
But the applause was reserved for the speakers at the event, which was
severely criticised for organisational glitches. (see pg 4). The
speakers gave tips on how to develop world class campaigns but they also
stressed that China should adapt and not copy from the West.
An exhibition ran alongside the conference with Pearson Education and
Modern Weekly among the more than 20 exhibitors there.
