EVENTS: Creatives reveal secrets to world class ads - China Clio AdAsia Conference

<p>Hundreds of young Chinese creatives spent three days packed in the </p><p>Shanghai Convention Centre listening to some of the world's top </p><p>creatives offering tips on developing effective and entertaining </p><p>ads. </p><p><BR><BR> </p><p>But the applause was reserved for the speakers at the event, which was </p><p>severely criticised for organisational glitches. (see pg 4). The </p><p>speakers gave tips on how to develop world class campaigns but they also </p><p>stressed that China should adapt and not copy from the West. </p><p><BR><BR> </p><p>An exhibition ran alongside the conference with Pearson Education and </p><p>Modern Weekly among the more than 20 exhibitors there. </p><p><BR><BR> </p>