EVENTS: Asian Outdoor Advertising Seminar 2001 - Research signposted as growth agent

<p>Amid constant innovations and a sharply rising share of the total </p><p>adspend pie, outdoor is one of the fastest-growing media in the region, </p><p>speakers at the media-organisedAsian Outdoor Advertising Seminar </p><p>said. </p><p><BR><BR> </p><p>But one, Top Result's Carol Leung, told the 150 delegates that better </p><p>research tools were needed if the industry wanted to climb to new </p><p>heights. </p><p><BR><BR> </p><p>The speakers - who included Poster Publicity's John Ellery and D'Arcy's </p><p>Jimmy Lam - spoke on a range of topics such as "Tell your story in three </p><p>seconds" , and "Stopping Power". </p><p><BR><BR> </p>

by | 08/31/2001

Amid constant innovations and a sharply rising share of the total

adspend pie, outdoor is one of the fastest-growing media in the region,

speakers at the media-organisedAsian Outdoor Advertising Seminar

said.

But one, Top Result's Carol Leung, told the 150 delegates that better

research tools were needed if the industry wanted to climb to new

heights.

The speakers - who included Poster Publicity's John Ellery and D'Arcy's

Jimmy Lam - spoke on a range of topics such as "Tell your story in three

seconds" , and "Stopping Power".