EVENTS: Asian Outdoor Advertising Seminar 2001 - Research signposted as growth agent

<p>Amid constant innovations and a sharply rising share of the total </p><p>adspend pie, outdoor is one of the fastest-growing media in the region, </p><p>speakers at the media-organisedAsian Outdoor Advertising Seminar </p><p>said. </p><p><BR><BR> </p><p>But one, Top Result's Carol Leung, told the 150 delegates that better </p><p>research tools were needed if the industry wanted to climb to new </p><p>heights. </p><p><BR><BR> </p><p>The speakers - who included Poster Publicity's John Ellery and D'Arcy's </p><p>Jimmy Lam - spoke on a range of topics such as "Tell your story in three </p><p>seconds" , and "Stopping Power". </p><p><BR><BR> </p>