With more than 1,000 delegates in attendance and a line-up of top
speakers from across the region and around the world, AdAsia Taipei was
an event to remember.
The three-day event, held in Taiwan for the first time in 35 years,
examined issues affecting the marketing communications industry
today.
The changing roles and relationship among creative and media agencies
and the plethora of new specialists was one of the show's hottest
topics.
AdAsia also looked at how these agencies fitted into a world becoming
more 'me-centric' than ever before.