Euromoney basks in survey glory

<p>Euromoney magazine has topped the popularity polls in Asia-Pacific </p><p>among senior executives of banks and financial institutions and </p><p>financial managers of the largest borrowing companies, a readership </p><p>survey has revealed. </p><p><BR><BR> </p><p>According to the study by Ipsos-RSL, the publication scored the highest </p><p>in the monthly category with 38 per cent of respondents saying they read </p><p>the magazine, which is published in the UK and circulated around the </p><p>world. </p><p><BR><BR> </p><p>It was followed by Asiamoney, Bloomberg Magazine, and Institutional </p><p>Investor. </p><p><BR><BR> </p><p>Because of the importance of Asia and buoyed by the results of the </p><p>survey, Euromoney will devote the entire February 2000 issue to the </p><p>economies and capital markets of the Asian region. </p><p><BR><BR> </p><p>In the daily section, the Asian Wall Street Journal was not surprisingly </p><p>the victor with 38 per cent of respondents giving that publication the </p><p>nod. </p><p><BR><BR> </p><p>Euromoney senior manager for Asia Marcus Langston, said: "Euromoney was </p><p>right up there with the Asian Wall Street Journal in terms of the </p><p>quality of the readership being studied". </p><p><BR><BR> </p>