Euromoney basks in survey glory

Euromoney magazine has topped the popularity polls in Asia-Pacific among senior executives of banks and financial institutions and financial managers of the largest borrowing companies, a readership survey has revealed. According to the study by Ipsos-RSL, the publication scored the highest in the monthly category with 38 per cent of respondents saying they read the magazine, which is published in the UK and circulated around the world. It was followed by Asiamoney, Bloomberg Magazine, and Institutional Investor. Because of the importance of Asia and buoyed by the results of the survey, Euromoney will devote the entire February 2000 issue to the economies and capital markets of the Asian region. In the daily section, the Asian Wall Street Journal was not surprisingly the victor with 38 per cent of respondents giving that publication the nod. Euromoney senior manager for Asia Marcus Langston, said: "Euromoney was right up there with the Asian Wall Street Journal in terms of the quality of the readership being studied".

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