Euro wins Cartier job

<p>Euro RSCG Partnership and Motivator have won the Cartier </p><p>Asia-Pacific account, which will be coordinated regionally out of Hong </p><p>Kong and serviced locally by the two agencies. </p><p><BR><BR> </p><p>Grey and MediaCom previously serviced most of the Cartier account in the </p><p>region. According to Euro, it will deliver quantifiable operational </p><p>economies with its new proprietary web-based ad-management systems, </p><p>while Motivator will drive "added media effectiveness and </p><p>efficiencies". </p><p><BR><BR> </p><p>Cartier Far East communications director, Benjamin Vuchot, said: "With </p><p>growing advertising investments in Asia-Pacific, the priority is given </p><p>to a more qualitative approach to media buying, to ensure efficiency and </p><p>consistency in the area." </p><p><BR><BR> </p>