Euro RSCG Partnership and Motivator have won the Cartier
Asia-Pacific account, which will be coordinated regionally out of Hong
Kong and serviced locally by the two agencies.
Grey and MediaCom previously serviced most of the Cartier account in the
region. According to Euro, it will deliver quantifiable operational
economies with its new proprietary web-based ad-management systems,
while Motivator will drive "added media effectiveness and
efficiencies".
Cartier Far East communications director, Benjamin Vuchot, said: "With
growing advertising investments in Asia-Pacific, the priority is given
to a more qualitative approach to media buying, to ensure efficiency and
consistency in the area."
