Euro’s main task will be to improve Carrefour’s online presence in China by overhauling the company’s local website, servicing its e-shopping facility, and creating online campaigns. Richard Tan, CEO, Euro RSCG 4D for Greater China, said developing member loyalty online in China was a priority for the hypermarket chain, noting that although a loyalty card was in place, the programme lacked a “concrete platform”.
Euro would be responsible for implementing an online CRM facility to enhance consumer engagement, he added.
Euro RSCG’s chief executive for Asia-Pacific, India, and the Middle East, George Gallate, said the win was “very significant” for 4D. Gallate added that establishing world-class CRM was “critically important” for Carrefour, whose main rivals in the Chinese market include WalMart and Tesco-owned Hymall.
