Euro taps pair for Malaysian office

<P>KUALA LUMPUR: Euro RSCG Malaysia has hired iCRM's Raj Lal as managing director of its Malaysian office.</P> <P><BR>Lal takes over from Chit Quah, who held the post since November 2004, and resigned at the end of last year. The office has also namedCase Deenadayalan executive creative director. </P> <P><BR>The appointments follow the office winning new pieces of business from Mamee Double-Decker and Astro.</P> <P><BR>Prior to joining Euro, Lal worked as country manager for iCRM Malaysia, a US-based strategy consultancy, while Deenadayalan was until recently creative director at Ogilvy & Mather.  "Having worked with digital media, CRM, as well as above-the-line communications, I've gained the ability to mentor our people and enable them to meet the challenges of a communication era that is fragmented, consumer-led and extremely dynamic," said Lal. "Case has a brilliant record of looking at client needs as communication challenges," said Lal of the new ECD.</P>