Euro taps Gregg for China Volvo biz

<P>Euro RSCG has hired John Gregg, formerly planning director with McCann Erickson, as regional planner on its Volvo account in a newly-created role. </P> <P>Before the appointment, Volvo had conducted regional planning for Asia in-house.</P> <P>Based in Shanghai, Gregg joins a team of other Euro placements across Asia-Pacific to work on driving a consistent brand identity and differentiating presence for the auto brand. Although one of his main priorities will be to capitalise on China's fast-growing car market, he will also help develop insights that can be applied to Volvo communications regionwide.</P> <P>He will report to Richard Tan, CEO Euro RSCG Greater China. Before moving to China to work for McCann, Gregg had worked in Thailand for JWT and Dentsu.</P> <P>Speaking on Gregg's appointment, George Gallate, CEO of Asia-Pacific and India, commented that the move was part of the agency's continued drive toward providing "a better level of resources to (regional) clients which are not determined by geography".<BR></P>