Euro RSCG wins Reckitt Benckiser account
Euro RSCG Worldwide has won the global Reckitt Benckiser advertising business, dealing JWT a major financial body blow. <BR><BR> The two agencies had been expected to share the business. The win could be worth as much as $1.5 billion in worldwide billings for the network. It will come as a shock to JWT, which confidently expected to retain a sizeable portion of the FMCG business. <BR><BR> Euro and JWT had an approximately equal split of Reckitt's advertising business. The remainder was held by McCann Erickson following the sale of Boots Healthcare International to the German FMCG giant in October 2005. <BR><BR> <a href=" http://www.brandrepublic.com/home/article/567244/euro-rscg-wins-15bn-global-reckitt-benckiser-account/">Click here for Brand Republic</a>
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