Euro secured the business following a pitch that reportedly included Wieden & Kennedy and one other agency.
Lolo’s key product is its almond juice brand, which leads the category. Media spend is estimated at 40 million Rmb (US$5 million).
Euro RSCG wins Lolo in China
BEIJING - Juice major Lolo Group has reportedly handed Euro RSCG its creative business following a pitch that included two other agencies.