The drink - Mei Yan Fang – will target female, white-collar consumers. LoLo’s almond drink is already a strong player in China’s non-carbonated drinks category, but is targeted at a more mainstream audience.
Euro RSCG has been taksed with brand management for the new product, with the launch campaign expected to break in early May. LoLo is endorsed by Da S, or Xu Xi Yuan, a Taiwanese celebrity who is a major beauty icon in Greater China. The campaign will include TV, print, OOH and online.
Euro RSCG has been taksed with brand management for the new product, with the launch campaign expected to break in early May. LoLo is endorsed by Da S, or Xu Xi Yuan, a Taiwanese celebrity who is a major beauty icon in Greater China. The campaign will include TV, print, OOH and online.
The win is the third significant piece of business that Euro RSCG has picked up in China during the past month. After securing creative duties for Hershey’s, the agency also won Bank of China’s Olympics marketing assignment, in conjunction with sister agency Havas Sports, after a pitch involving four other agencies.
Euro RSCG and Havas will work in tandem to promote the bank’s official partnership with BOCOG and sponsorship of the China National Badminton Team. A TV and print campaign based on the theme ‘Pursuit for Excellence’ is due to roll out within the next month.
“Over the past two years we have invested in developing our talent and going after China’s top brands,” said Euro RSCG Asia-Pacific CEO George Gallate.
