The agency, according to sources, took the brief after presentations in seven markets over a two-week period and a regional battle in Singapore earlier this month (Media, 9 February).
Euro RSCG already handles Dell’s advertising business in China, Hong Kong, India, Singapore, Malaysia and Taiwan, and adds the markets currently serviced by DDB. Media will be handled by Euro sister agency MPG.
Meanwhile, Huawei Technologies has selected Euro RSCG to launch a major new global branding initiative, after a pitch that reportedly included three other agencies.
The project will focus on building the brand globally.
