Euro RSCG strengthens creative team following Dell win

SINGAPORE - Following Euro RSCG's regional consolidation of the mammoth US$150 million Dell account, the network has boosted its creative resources with three key hires.

Former MRM Singapore creative director Robert Upton has been appointed associate creative director of Euro RSCG, overseeing the agency’s marketing services offer.

Steve Kyriakou also joins from Saatchi & Saatchi Toronto as copy writer and Wee Loi, previously at Leo Burnett, comes on board as senior art director.

The trio will be expected to work across the Dell account after the agency added Japan, Korea, Australia and New Zealand to its list - a move which will also see the creation of Singapore as a regional hub for the account - along with other key regional clients including Coca-Cola, and local Singapore accounts, Far East Organisation and Volvo.

The three will report to Charlie Blower, ECD Euro RSCG Singapore.