Lee joins Euro RSCG in Singapore after serving as general manager of the agency in Hong Kong, where she worked with key clients such as Dell, Intel and Chivas. She was involved in the agency’s regional DBS win.
In her role as client services director her focus will be on attracting and developing integrated talent.
In her role as client services director her focus will be on attracting and developing integrated talent.
Meanwhile, Lim will be responsible for driving the creative and communications strategy for existing clients, and defining the agency’s creative strategy for new business. Prior to the new position, Yvette was associate planning director.
Charlie Blower, managing director of Euro RSCG Singapore, said: “Our mission is to develop integrated ideas that drive clients’ growth, and the new roles for Andrea and Yvette position us to do just that.”